Here's how I increase traffic for my client's service page.
I recently used this method to increase organic traffic for one existing page by 646.67%:
(In 30 days)
This same approach helped this new service page hit page #1 spot in Google:
And today's service page case study, I'm going to show you exactly how I did it, step-by-step.
Step 1: Find an existing service page
You probably have a few existing pages that describe your services. Decide on one that you want to spend more time and effort on it.
It should be a high-value page that you want to invest in. The one that brings in more profit for your business.
The whole idea is to increase the authority of the service page. When the page authority is strong, it can stay even during algorithm changes.
Let's find out which of your existing service pages deserve your attention.
That's easy: find a service that already gives you some leads before. Or it has the potential to send you leads.
Here's a quick checklist. If you answer 'Yes', this service page is a good choice to start with.
Once you identify the page, it's time for step 2.
Step 2: Find supporting keywords
To make your main page strong, you need relevant supporting pages to support the main page.
You can't write any random topic for these supporting pages. It doesn't work that way.
First, you need to find a suitable keyword for each supporting page.
Pro tip: One page, One Keyword
To illustrate how it works, let's say you have a 'home painting' service page.
So the supporting pages for the above service page could be based on these keywords:
- how to paint a house interior
- Painting walls for beginners
- interior painting tips and tricks
Question: How do you find these supporting keywords?
Method 1: Use Google
Type in a seed keyword or your services.
For example, you type 'home painting' as the seed keyword.
Scroll down to the bottom of the search results.
Choose the keywords that are most relevant to your service.
Now, click on the chosen keyword. For 'how to paint a house interior', you'll see another set of related searches.
Same thing. Take note of any relevant keywords that are relevant to your service.
You can go through the process again until you've collected 4-5 keywords.
This method can be tedious if you're finding a long list of supporting keywords.
Here's another quicker method than using google.
Method 2: Use a LSI tool
Go to a LSI tool like LSIgraph.
Type in the seed keyword.
Unlike Google, a LSI tool shows you the whole list of keywords.
Next, shortlist 4-5 keywords that are relevant to your business.
Notice that these keywords are sometimes closely related. You might end up writing similar content for your supporting articles. This is not what we want.
There's a better way to discover topics that are not so closely related.
And that brings me to another tool - Surferseo content planner.
Method 3: Use Content Planner
The Surferseo's content planner shows different keywords but belongs to the same topic. And group those closely related keywords together.
In this way, you can write content without overlapping.
First, you key in the seed keyword.
Select 4-5 keywords that you would like to write.
As you can see, once you rank for a keyword like 'painting tips', you may also rank for 6 other keywords.
After you're done with the keyword research, you can start building the topic.
Step 3: Build Your Topic
There's a lot of ways to improve your website. But, if your website only has a handful of pages, you can't rank well. Not even if your service page is SOLID.
So, to show Google that you're the expert in your field, you have to build your website topic.
I must say the hard work now begins. And it's totally worth the effort.
Earlier, you have shortlisted 4-5 supporting keywords.
Your next step is to write at least 4 articles based on those supporting keywords you've found.
Now you need to write 1 page with 1 supporting keyword.
Depending on the keyword and its intent, the article can either be a blog post or another service page.
Ideally, you should write your service page or blog post. Because you have first-hand knowledge of your services.
But, if you HATE writing, I suggest you outsource the writing part. There are many freelancers from Upwork, or Fiverr that can help.
Pro tip: Instead of getting any freelance writer who writes about anything, you need to get writers who already know your service.
When you qualify writers like this, you know that:
You still need to edit the final article by yourself to suit you.
Once the 4-5 articles are done, here are some tips to enhance the copy.
Include the main keyword
Let's say the main keyword is "plumbing san diego".
It will sound weird if you just add the keyword like that in your copy. I mean, who talks like that?
Instead, I would use the following anchor text:
- plumbing in san diego
- San diego plumber
- Plumber in San Diego
Use simple words
The key is to use simple words. It should be so easy to read that a kid knows what you're writing about.
Here's a tool that I use to make sure my copy is easy to understand - Hemingway
Copy the whole article to Hemingway. You'll see the difficulty score on the right side.
Correct any hard to read words. Your goal is to achieve at least grade 5.
I would use Grammarly to check for any grammar and spelling mistakes.
Once I copy and paste the article at Grammarly, it will give recommendations.
Personally, I prefer the paid version as it's more consistent and allows you to set goals.
Before you hit the 'Publish', there's one more step to do.
The best free way to know if your article makes sense is to read aloud. Your article should sound like you're talking directly to your customers.
I also use this read-aloud chrome tool to read aloud for me.
Try it. It's cool.
Once you're done with the 4-5 article write up, it's time to link them together.
Step 4: Internal linking with the main keyword
Here's the final step.
We're going to link all 4 supporting articles to your main service page. Don't forget to use the anchor texts.
How about the supporting articles? Do you link to each other?
Yes, you should, as long as it is relevant. And helps your readers to understand your content better.
Pro tip: Always link to the article that you want it to rank.
Did I Miss Out Anything?
Now I'd like to hear from you:
What do you think of this service page case study?
Maybe you have a question about on-page SEO or Surferseo.
Either way, let me know by leaving a comment below right now.