24 Real World Metaverse Examples That will Blow Your Mind

by Cheefoo • Updated on 12 Oct, 2022

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metaverse examples

Ever wondered what the future of the internet looks like?

Check out these amazing metaverse examples that are changing the way we do business. From online shopping to social media, these real-world use cases will blow your mind.

Imagine a world where you can shop without ever leaving your house, or attend a concert without ever having to leave your home. These metaverse examples are making that dream a reality.

Find out how the metaverse is changing the world we live in.

Meet the metaverse. Make your business thrive.

A metaverse is a digital universe where users can interact with each other and create content. It is a virtual world that is designed to be populated by avatars, which are digital representations of users. There are many metaverse platforms, such as Second Life, Blue Mars, and Entropia Universe. In order to form useful metaverse applications, one must know how to leverage the strengths of each platform. For example, Second Life is well-suited for creating virtual stores and product demonstrations, while Blue Mars is ideal for developing virtual environments for training and simulation. By understanding the capabilities of each platform, businesses can develop metaverse applications that meet their specific needs.


Selfridges, the high-end retailer based in the UK, has teamed up with designer Charli Cohen to create Electric/City. This virtual city is inspired by the fashion world and allows customers to explore a 3D space while shopping for both physical and digital garments. The use of body-tracking augmented-reality technology through a Snapchat lens lets shoppers try on digital garments to get a feel for how they might look in real life.

This innovative approach to shopping is sure to appeal to fashion-savvy consumers who are always looking for the latest trends. With Electric/City, Selfridges is leading the way in the future of shopping.

Dolce & Gabbana

Dolce & Gabbana has teamed up with UNXD, the leading luxury NFT platform, to create a collection of 20 Metaverse wearables. The collection celebrates the creativity and innovation of the medium, and includes the DGFamily NFT. The DGFamily NFT offers holders an ecosystem of benefits, including access to exclusive drops, physical and digital events and collaborations.

metaverse example dolce gabbana

The partnership is a marriage of reality and the Metaverse, and the entire 20-look collection is available to DGFamily holders. Dolce&Gabbana is leading the way in fashion's embrace of blockchain technology, and this collaboration is a major step forward for the industry. With UNXD, Dolce&Gabbana is setting a new standard for luxury in the Metaverse.


Balenciaga, one of the world's most prestigious fashion houses, has partnered with Epic Games to create high-fashion skins for the popular video game Fortnite. The skins, which are available for both male and female characters, are impressively detailed and come in a variety of colors and styles.

In addition, they come with a matching set of Balenciaga-branded accessories, including a bag, glasses, and headphones. It's a surprising move from both companies, but it seems to be one that is paying off. The skins have been extremely popular with gamers and fashionistas alike, and it's safe to say that this is one trend that shows no signs of slowing down anytime soon.


Wendy's has just debuted their Wendyverse, a virtual reality world that lets players order real food from a familiar Wendy's restaurant.

Using Meta Quest 2, players can create an avatar and explore the Wendyverse Town Square. The world is open for exploring, or players can follow the "To Do List."

To play games and win prizes, Players can win a $1 sausage or bacon, egg, and cheese biscuit at a real-life Wendy's. 

metaverse example wendy

This is an amazing innovation that lets players enjoy a familiar restaurant experience in a whole new way. We can't wait to see what else Wendy's comes up with in the future!


Burberry has partnered with Mythical Games to launch a limited-edition NFT collection in Blankos Block Party. The collection will feature a digital vinyl toy, inspired by the brand's Animal Kingdom, named Sharky B.

metaverse example burberry

The NFT will be available within the Blankos Block Party marketplace. Burberry will also launch its own branded in-game NFT accessories, including a jetpack, armbands and pool shoes, which players can apply to any Blanko they own. Sharky B has been trained to master powers, including speed and agility, ensuring the toy's uniqueness and rarity. This is an exciting development that will bring the Burberry universe into an established environment and offer digital ownership in gaming.

Louis Vuitton – Louis: The Game

To celebrate the 200th birthday of its founder,Louis Vuitton has released a new video game that follows the adventures of Vivienne, a mascot created by the brand's iconic monogram. The game invites players to explore a virtual version of Paris as they help Vivienne collect luggage, design new outfits, and more.

metaverse example louis vuitton

In addition to being a fun and interactive way to learn about the history of Louis Vuitton, the game also provides a glimpse into the brand's creative process, giving players a behind-the-scenes look at how new products are designed. With its charming protagonist and beautiful art direction, Louis Vuitton's video game is a must-play for fans of fashion and video games alike.

Coca-Cola – Tafi

Coca-Cola has always been a brand that celebrates connection and friendship. So it's no surprise that Coca-Cola partnered with Tafi to create digital wearables for use in the virtual world of Decentraland.

metaverse example coca cola

These wearables will help people stay connected with friends, even when they're physically far apart. Coca-Cola is committed to making sure that everyone can enjoy International Friendship Day, regardless of location. The partnership with Tafi is just one more way that Coca-Cola is bringing people together. Thanks to Coca-Cola, we can all celebrate our friendships, no matter where we are in the world.

Gucci – Gucci Garden

Gucci has always been a brand that isn't afraid to take risks and push boundaries, and their latest collaboration with Roblox is no exception - Gucci Garden. The installation is a replica of the real-world Gucci Garden in Florence, Italy, and explores the brand's campaigns and creative manifesto over the last six years. 

metaverse example gucci

Upon entering the garden, visitors are greeted by The Collector's Room, where they can collect limited Gucci items - like virtual bags - in the metaverse. They can also see and interact with other people who are in the space at the same time. This unique experience offers a glimpse into the future of fashion, and it will be interesting to see how other brands follow suit.

Warner Bros. Pictures – In the Heights Block Party

Roblox is a hugely popular online gaming platform that allows users to create and share their own virtual worlds. Recently, Warner Bros. Pictures took advantage of this platform to host a virtual party to promote the release of their new film "In the Heights."

metaverse examples warner bros

The event was a huge success, with over 200,000 users attending the party. Guests were able to explore the film's set, meet the cast, and dance to the movie's soundtrack. It was a great way for fans to connect with the film and get excited for its release. Virtual events like this are likely to become more common in the future, as they provide a unique and engaging way for people to connect with their favorite brands and properties.


Nike has always been at the forefront of popular culture, from sponsoring superstar athletes to outfitting trendsetters. Now, the company is taking its relationship with culture one step further by acquiring a company that produces digital collectibles.

metaverse example nike

The move marks a shift in Nike's strategy, as it looks to merge culture and gaming. The acquisition will give Nike access to a new community of consumers who are passionate about gaming and collecting. It also reflects the growing importance of digital collectibles, which are becoming increasingly popular among young people. With its latest acquisition, Nike is positioned to tap into a new and growing market.


Hyundai Motor Company has joined forces with Roblox, the popular online gaming platform, to launch Mobility Adventure, a metaverse space dedicated to showcasing Hyundai's products and future mobility solutions. In Mobility Adventure, players can explore a virtual world filled with Hyundai vehicles, from hatchbacks and sedans to SUVs and EVs.

metaverse example hyundai

They can also learn about Hyundai's latest technologies, such as autonomous driving and connected cars. And they can even test-drive Hyundai vehicles in a virtual reality setting. With Mobility Adventure, Hyundai is giving players a unique opportunity to experience its products and technologies in a fun and interactive way.


Disney has long been known for its innovative way of bringing happiness to people all over the world. Now, the company is taking its fun and excitement to a whole new level with its plans to create a virtual world where users can experience the company's theme parks. The new online world will allow visitors to explore the different lands of Disney's parks, interact with characters, and ride popular rides. best of all, the virtual world will be available to everyone regardless of location. This new project is sure to bring even more joy and laughter to the lives of Disney fans everywhere.

Ralph Lauren

Ralph Lauren, one of the world's most iconic fashion brands, has opened a store in the online world of Roblox. This move marks a significant shift in the way that brands are reaching consumers, as more and more people are spending their time online. For Ralph Lauren, this new store offers a unique opportunity to connect with a young and engaged audience.

metaverse example ralph lauren

With 47 million people active on Roblox every day, the brand has a chance to reach a vast number of potential customers. In addition, the store will allow Ralph Lauren to experiment with new marketing techniques and interact with customers in a completely new way. It will be fascinating to see how this new venture unfolds and whether other brands follow suit.


Vans World is a 3D space where fans can practice skateboarding and try on Vans gear. The virtual reality experience allows users to step into the shoes of a professional skateboarder and experience the thrills and spills of the sport firsthand.

In addition to providing an immersive skateboarding experience, Vans World also offers a variety of customization options for users to personalize their avatar and equipment. With over 100 different combinations of clothes, shoes, and decks, users can create their own unique style that represents their personality. Whether you're a hardcore skater or just getting started, Vans World is the perfect place to explore your love of skateboarding.

Justin Bieber

Get ready to see Justin Bieber in a whole new light! The pop sensation is teaming up with Wave, an immersive XR platform, for a live concert experience that will be unlike anything you've ever seen before.

Using cutting-edge technology, Wave will transport fans into a digital world where they can interact with Bieber and other concertgoers in real time. This is a groundbreaking event that is sure to change the way we experience live music. 

Ariana Grande

Ariana Grande's concert in Fortnite was a huge success, attracting 78 million players. The virtual concert was held in the game's Party Royale mode, which is normally used for DJs and other musical performances.

Grande performed her hits "Rain on Me" and "No Tears Left to Cry," as well as several other songs. She was accompanied by a virtual band and dancers, and the stage was adorned with pyrotechnics. The concert was a first-of-its-kind event, and it was clear that Grande and her team put a lot of hard work into making it happen. For fans of Ariana Grande and Fortnite, the concert was a dream come true. And for everyone else, it was a glimpse into the future of entertainment.


NASCAR and Subnation have teamed up to create digital experiences that help fans engage more deeply with motorsports. The partnership will allow NASCAR to leverage Subnation's technology and expertise to create interactive content that will offer fans a new way to experience the sport.

metaverse example nascar

This will include live event coverage, behind-the-scenes access, and exclusive content from drivers and teams. In addition, the partnership will allow NASCAR to reach new audiences through Subnation's social media channels and website. This is a exciting development for motorsports fans, as it will provide them with more ways to connect with the sport they love.

Paris Hilton

Paris Hilton is no stranger to luxury, but her latest venture may be her most opulent yet. The heiress has launched a virtual island in the popular video game Roblox, and it is an exact replica of her real-life home, complete with a copy of her legendary closet.

Visitors to the island can explore every inch of Hilton's home, from the marble floors to the Crystal chandeliers. They can also try on some of her iconic outfits, including the now-famous Juicy tracksuit.

And of course, no visit to Paris Hilton's virtual island would be complete without taking a selfie in front of the Eiffel Tower. With its stunning recreation of Hilton's life and style, the island is sure to be a popular destination for fans of the heiress and fashion lovers alike.


Adidas has always been at the forefront of innovation, and their latest venture is no exception. The company has just announced the release of a limited number of NFTs, which are tokens that give the owner access to special physical and digital goods.

metaverse example adidas

These NFTs are sure to be highly sought-after, as they offer a unique way to show support for the brand. In addition, the NFTs will be used to unlock exclusive content, such as behind-the-scenes footage and limited edition products. This is a groundbreaking move by Adidas, and it is sure to change the landscape of sports merchandising.

JP Morgan

JP Morgan bank is entering the metaverse, opening a lounge in Decentraland. This is a big deal because it's one of the first steps that a major financial institution has taken into the world of virtual reality. The lounge will be a place where people can meet and interact with each other, and it will also be used for JP Morgan's virtual events and conferences.

metaverse example jp morgan

This is a significant development because it shows that JP Morgan is serious about the metaverse and its potential for business. The bank is clearly seeing the Metaverse as more than just a game or a gimmick; it's an opportunity to engage with customers in a new and innovative way. The JP Morgan lounge could be the start of something big, and it will be interesting to see how other banks and businesses follow suit.


McDonald’s has announced their plans to enter the metaverse, with the launch of McDonald’s and McCafe brands in the virtual world.

This move will allow them to offer services and goods in the metaverse, including virtual food and beverage products, downloadable multimedia files containing artwork, text, audio and video files, and non-fungible tokens. 

They will also be operating a virtual restaurant featuring actual and virtual goods, as well as an online virtual restaurant that offers home delivery.

metaverse example mcdonald

In addition, they will be launching online retail services that feature virtual goods. This is a huge move for McDonald’s, and it will be interesting to see how they adapt their business to the metaverse.


In an exciting new partnership, Vueling and NextEarth are planning to deploy a metaverse ticket purchasing system. This system will allow travelers to visualize their trip's impact on the planet, and choose the option that best suits their needs.

metaverse example vueling

With this innovative new system, travelers will be able to see the environmental impact of their travel choices, and make informed decisions about the best way to minimize their footprint. In addition, this system will also allow travelers to offset their carbon emissions, and contribute to global efforts to combat climate change. This is a truly exciting development that will help make sustainable travel more accessible for everyone.


SK-II has announced the launch of SK-II CITY, a virtual city inspired by Japan's rich heritage. The city's streets are modeled after those of Tokyo, and visitors can explore the sights, sounds and sense of discovery that make Japan so unique.

metaverse example skii

In the city's cineplex, visitors can watch the six 'VS' Series films that explore different aspects of the pressures that women experience. The SK-II STUDIO also allows visitors to take a backstage tour of the brand's skincare facilities and learn about how they're working to transform the beauty industry. By providing safe, entertaining and meaningful experiences, SK-II is able to connect with a new generation of consumers who are looking for more than just products - they're looking for experiences with the brands they trust.


Samsung Electronics has just launched a new virtual playground built in Roblox, called Space Tycoon. In Space Tycoon, users can create and play games, share experiences, and use Samsung Electronics' products – all in the form of alien characters in space!

metaverse example samsung

This is a great way for Samsung to reach its target Gen Z customers, as they can create and enjoy their own Samsung products within the game. Plus, they can be creative with real-life products, making them over to become in-game gadgets. This way, players can experience the brand and interact with it in a fun and unique way. By showcase content in Space Tycoon, Samsung can provide meaningful and entertaining digital experiences for current and future customers alike.

Did I Miss Out Anything?

The metaverse is a rapidly growing space, and it's exciting to see so many different companies getting involved. These examples are just the tip of the iceberg, and I'm sure we'll be seeing even more amazing innovations in the near future. What do you think the metaverse will look like in 10 years? 20 years? Let us know in the comments below!

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