Writing a service page that actually converts is harder than it looks. A good service page isn’t just a list of what you do.
It’s a persuasive, customer-focused conversation that makes readers say:
“Yes! This is exactly what I need.”
If you’re feeling stuck, this service page copy template will help you get started.
Service Page Copy Template: Free Outline
Here’s a simple structure you can follow:
Headline
Start strong with a benefit-driven headline. Focus on the outcome, not just the service.
Example
Get [Result] Faster with [Your Service]
Tip
Keep it under 12 words for clarity and impact.
Intro Paragraph
Start strong with a benefit-driven headline. Focus on the outcome, not just the service.
Example
If you’re struggling with [problem], you’re not alone. At [Business Name], we help [ideal clients] achieve [desired result]. Quickly and effectively.
Agitate the Problem
Ask a few relatable questions to show you understand their frustrations.
Example
- Are you tired of [specific pain]?
- Unsure how to [achieve result] without [common frustration]?
- Wondering why [negative outcome] keeps happening?
The Solution
Introduce your service as the solution. Focus on benefits, not features.
Example
At [Business Name], we help [ideal clients] achieve [result] through [your unique method]. Here’s what you’ll get:
- [Benefit 1]
- [Benefit 2]
- [Benefit 3]
The Process (Optional)
Show how your service works in 3-4 simple steps.
Example
- Schedule a call
- We create your plan
- You get [result] fast
Social Proof
Add a short testimonial or trust signal.
Example
“[Your Service] helped me achieve [result] in [timeframe]. Highly recommend!”
Call to Action
Invite the reader to take the next step.
Example
Ready to [achieve result]? Click below to get started.
[Get Started Now]
Pro Tips for Writing a Service Page That Converts
Use these tips to make your service page stand out.
Want a Complete, Ready-to-Use Service Page Copy System?
This free template gives you a starting point…
But if you want a service page that ranks, converts, and grows your business, you need more than a basic outline.
The Service Page Copy Kit includes:
Wrapping Up
Writing a great service page is a skill, but you don’t have to figure it out alone.
Use this template to get started, and when you’re ready to go deeper, the service page copy kit is here to help.