7 Proven Methods for Validating a Business Idea: A Step-by-Step Guide

by Cheefoo • Updated on 11 Apr, 2023

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how to validate a business idea

If you're thinking about starting a new business, it's crucial to validate your business idea before investing significant time and resources. 

I'll show you how to validate a business idea using 6 proven methods.

From conducting keyword research to talking to potential customers, these methods will help you test the waters and determine whether there's a market for your product or service. 

So if you're ready to turn your business dreams into a reality, let's dive in!

Don't Dive in Blind: Proven Methods for Validating Your Business Idea

Many new entrepreneurs often make the mistake of getting too excited about their new idea and diving right in without first validating it.

They go as far as buying a domain, registering a company, and sourcing vendors without ever confirming if their idea is viable. 

Are you one of them too ? 

Trust me, I've been there and learned the hard way.

That's why I'm here to share with you some of the proven methods that I have personally used to validate a business idea. By following these tested ways, you can avoid wasting your time and resources on an idea that may not even work in the first place.

Create a Business Plan

There are many benefits of having a business plan. One of them is validating your business idea. 

Don't skip this step.

Creating a business plan can be daunting, especially if you have little knowledge of marketing or feel hesitant about entrepreneurship and sales.

But don't worry, by creating a business plan, you'll gain the confidence and clarity you need to succeed.

For example, if you're passionate about health and wellness and want to start an online store selling supplements..

You'll need to research the market if it's still trending

trends supplements

Find out which specific supplements are in demand. 

trends specific supplements

Then, identify your target audience (e.g., fitness enthusiasts, vegans, etc.), and develop a marketing strategy (e.g., social media, email marketing, influencer partnerships).

Additionally, a business plan can serve as a roadmap for the business's future, outlining the goals, strategies, and financial projections. 

Conduct Keyword Research

Keyword research is like a crystal ball that can help you predict if your business idea has legs. 

The method of conducting keyword research will help you understand your target audience and their search behavior. It will also allow you to identify potential competitors.

Using the right tools and methods for keyword research can increase your chances of success.

Most importantly, it can help you avoid wasting time and resources on an idea with no market demand.

Here's how to do it:

Use tools like SEMrush and Keyword Everywhere to find out what people are searching for.

For example, if you're thinking of starting a coffee delivery service, type in "coffee delivery" and see what keywords pop up. You'll get a sense of what people are looking for and what terms they use to describe it.

semrush keyword research coffee delivery

Look for keywords with high search volume and low competition. This means lots of people are searching for it, but there aren't many businesses using that general keyword.

For example, "iced coffee delivery" might be a better keyword than just "coffee delivery" because it's more specific and has less competition.

semrush keyword research ice coffee delivery

Analyze the data to get insights into trends and patterns.

keyword research trend

For example, you might notice that the term "Caribou Coffee delivery" has a higher search volume in the state of Minnesota, it could indicate that Caribou Coffee delivery services are particularly popular in that area. This information can help business identify regional preferences and tailor their marketing strategies accordingly.

By doing keyword research, you'll be able to get a better understanding of your target audience and what they're looking for. This will help you fine-tune your business idea and focus your efforts on the most promising opportunities.

After conducting keyword research, the next step is to gather insights and feedback from potential customers through forums.

Check Forums

Forums is a goldmine.

It's a valuable way to validate your business idea by gathering insights and feedback from your target audience. 

By joining relevant forums and online communities in your industry, you can observe the conversations and discussions of potential customers.

This method will help you understand their pain points, needs, and desires, as well as identify any gaps in the market. You can use this feedback to refine your business idea and tailor your product or service to meet their specific needs.

Here's how to find and use them:

Search for forums and communities related to your business.

For example, if you're starting a fitness app, look for forums where people talk about health and fitness.

forum search

Read through the posts and comments to get insights into what people are struggling with and what they're looking for.

For example, you might notice that people are not sure what to do in workout that cater to beginners. This could give you an idea for a new feature to add to your app.

forum topics

Engage with the community by commenting and sharing helpful tips. This will help you build relationships and establish yourself as an expert in the industry.

If you want to reach a wider audience with almost immediate response, you need the next method. 

Use Facebook Ads with Messenger

Facebook ads are like magic wands that can help you find your ideal customers. Using the ads with messenger is even better. 

It helps to validate your business idea by quickly testing the market and determining if there is demand for your product or service.

Start by creating a Facebook ad that speaks directly to your target audience. For example, if you're selling water purifiers, target people who are interested in health and wellness.

facebook detailed targeting health

Make sure to use attention-grabbing images and compelling copy to catch people's attention. You could use an image of clean, pure water with the headline "Drink the Purest Water Possible!"

facebook messenger ad
facebook messenger ad example copy

Include a messenger in your ad to gather leads and feedback. This will allow people to provide their contact information and share their thoughts on your water purifiers.

facebook messenger ad example question

With high open rates, using messenger makes it easier to follow up and get real-time feedback from potential customers.

Now, let’s talk to some real human beings. 

Talk to Potential Customers

Validating your business idea doesn't have to involve a formal market research study. Sometimes, all you need is to talk to potential customers to gather insights and feedback.

Here are some practical tips for conducting customer interviews:

Identify three people who could be your potential customers. They could be your friends or new acquaintances you met at a networking session. Tell them that you need their help and invite them for a drink or coffee in exchange for their insights.

conduct customer interview

Keep the conversation casual and avoid taking notes. Ask open-ended questions such as 

  • What do you think about this idea?
  • What problems are you currently facing in this area?
  • Have you used a similar product/service? What did you like/dislike?
  • What's your ideal solution to [problem]?
  • How do you currently solve [problem]? Are you satisfied?
  • How much would you pay for a solution?
  • Can you walk me through your decision-making process when considering a new product/service?

Avoid asking leading questions that lead to the answers you want to hear.

For example, instead of asking "Do you think this product is useful?" ask "What do you think about this product?"

Pro Tip:

At the end of the conversation, ask if they would be willing to buy your product or service if it were available. If they say yes without hesitation, that's a good sign. If they hesitate or say no, ask them why.

After the talk, gather the main points of the discussion.

Look for patterns and common topics that could help you refine your business idea. For example, if multiple people mention the same pain point or desire, that could be a valuable insight to consider.

Remember, the goal of talking to potential customers is to gather feedback and refine your idea, not to hard sell your product or service.

By engaging with your target audience and listening to their feedback, you can tailor your offering to meet their specific needs and increase your chances of success.

If you're more comfortable conducting interviews from behind a computer screen, here's a method you can try.

Unlock Customer Insights with Online Surveys

If you're not comfortable talking to friends or acquaintances about your business idea, you can always try gathering feedback through online surveys.

One tool that I personally use is Pollfish, which is user-friendly and provides quick results in 1-3 days depending on the number of questions and people surveyed, albeit with a higher cost.

To start, brainstorm 6-8 questions that can help you understand your potential customers and their needs. 

For a new fitness app, you could ask questions like: 

  • What motivates you to exercise?
  • How do you currently track your fitness progress?
  • What features would you like to see in a fitness app?

Pollfish also has AI features that suggest potential questions to ask based on the purpose of your survey. Just like when talking to potential customers, make sure to ask open-ended questions that allow respondents to provide detailed feedback.

Here are the survey questions generated by Pollfish's AI. 

pollfish ai results

Cool, right?

After gathering data from the survey, you can analyze the results and determine if there is a demand for your product or service.

It's a convenient and effective way to validate your business idea without leaving the comfort of your own home.

Once you have a clear understanding of your product or service features, it's time to move on to creating a Minimum Viable Product (MVP).

Provide a Minimum Viable Product (MVP)

A Minimum Viable Product (MVP) is a version of your product or service that has just enough features to satisfy early customers and validate your idea.

By providing a basic prototype or demo, you can gather feedback and insights from real users, which will help you improve your product and refine your business strategy.

This method allows you to test your idea in the market with minimal investment and risk, and also helps you determine if there is a demand for your product or service before investing more time and resources into its development.

Here's how to create an MVP and gather feedback from users:


Example - Meal Delivery Service

Identify essential features of your product.

Identify the core features and functionalities that are essential to your meal delivery service's success, such as a user-friendly website, easy-to-use order form, and timely delivery.

Develop a basic version of your product.

Develop a prototype or demo version of your meal delivery service, focusing only on essential tasks. You could create a landing page with a description of your service and a simple order form.

Test your product with a small group.

Launch your MVP to a small group of users and gather feedback through surveys or interviews. Ask your customers what they like and don't like about your service and use that feedback to make improvements.

Improve your product based on feedback.

You could add new meal options, expand your delivery area, or improve your website's user experience.

It's important to keep your priorities in check. One common mistake is spending too much time on non-essential tasks like designing a fancy logo or thinking of a slogan. 

Pro Tip:

To stay on track, ask yourself this question:

Can I do without this task and still have a functional product? 

This will help you prioritize your efforts and focus on the tasks that directly impact your bottom line.

The goal is to create a product that meets the needs of your target audience and is ready to launch. By using an MVP, you can test your idea in a real-world environment and gather valuable feedback from customers.

Wrapping Up

I’ve covered these proven methods for validating a business idea.

Have you tried any of these methods yourself? Which one worked best for you?

I'd love to hear about your experience in the comments below.

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