10 Best Local SEO Tools to Boost Your Online Presence

by Cheefoo • Updated on 2 Jan, 2024

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best local seo tools

Looking to improve your online presence and attract more local customers?

In today's digital age, a strong local SEO strategy is essential for any business to succeed. I've got you covered. 

Explore the best local SEO tools to optimize your online presence and attract more customers.


Localo - Best for managing your Google business profile and boosting your rankings quickly.
Whitespark - Best for ensuring consistency of your business information across all online directories and platforms.
SEMrush - Best for conducting keyword research for local keywords.
Writesonic - Best for creating locally-focused content.
SurferSEO - Best for optimizing your website for local search and on-page SEO.
BrightLocal's Citation Builder - Best for building high-quality backlinks from local websites.

Google My Business - Best for claiming and optimizing your GMB listing.
ReviewTrackers - Best for encouraging customer reviews and responding to them.
TechnicalSEO - Best for using local schema markup to improve search visibility.
AccuRanker - Best for monitoring your local keyword performance and analyzing search data.


Localo

4 / 5

Manage your Google business profile and boost rankings.

logo localo

Localo is a tool that helps businesses manage their Google My Business profile and improve their local search visibility, especially for those engaged in local SEO for multiple locations. It provides personalized weekly tasks to help businesses outrank their competitors and attract new customers. With Localo, businesses can track their visibility and stay up-to-date with their competitors' improvements.

localo homepage

Features

  • Automated optimization tasks
  • Google My Business management
  • Review tracking and management
  • Analytics and insights
  • Local search ranking tracking
  • Competitor analysis

Best for: Localo is especially valuable for businesses that rely on local customers, such as brick-and-mortar stores, restaurants, and service-based businesses. 

Pros:

  • Offers customized optimization recommendations
  • Easy to use and user-friendly interface
  • Streamlines local SEO tasks
  • Provides comprehensive analytics and insights

Cons:

  • Limited to Google My Business optimization
  • Limited integration with other tools and platforms
  • Costly when you have multiple store locations.

Pricing:

Localo offers FREE / position check, or pricing starts at $29/month per location.


Whitespark

4 / 5

All-in-one local SEO tool.

logo whitespark

Whitespark is a local SEO tool that specializes in helping businesses improve their online visibility and attract more local customers. It offers a range of features to help businesses manage their online reputation, build local citations, and increase their search rankings.

whitespark homepage

Features

  • Local citation building
  • Reputation management
  • Local search rank tracking
  • Local search audit
  • Google My Business optimization
  • Review management

Best for: Whitespark provides managed services, especially valuable for small business that want to improve their local search presence but don't have the time or expertise to do it themselves.

Pros:

  • Specializes in local SEO
  • Offers a range of features to manage your online presence
  • Easy to use and user-friendly interface

Cons:

  • Reports have limits. 
  • Small daily limit of usage.
  • Not every tool is afforable.

Pricing:

Whitespark offers a range of pricing plans, starting from $39/month for citation building, $79/month for reputation management, and $25/month for local rank tracking.


Semrush

4 / 5

Conduct keyword research for local keywords.

logo semrush

SEMrush is an all-in-one marketing tool that offers a range of features to help businesses improve their online visibility and attract more customers. It specializes in providing competitive analysis, keyword research, and website audit services to help businesses optimize their SEO strategies and stay ahead of the competition.

semrush homepage

Features

  • Competitive analysis
  • Keyword research
  • On-page and technical SEO audit
  • Backlink analysis
  • Position tracking
  • Local SEO analysis

Best for: SEMrush is a great tool for conducting keyword research and competitor analysis as it offers a generous limit on its usage without the need to worry about running out of credits.

Pros:

  • Comprehensive range of SEO features
  • Offers a range of tools for on-page and technical SEO optimization
  • Provides detailed competitive analysis
  • Good self reading resources

Cons:

  • Technical support is poor if you're not in the same time zone.
  • Not every tool is made available in your dashboard.

Pricing:

SEMrush offers a range of pricing plans, starting from $119.95/month for the Pro plan, $229.95/month for the Guru plan, and $449.95/month for the Business plan.


Writesonic

4 / 5

Create locally-focused content

logo writesonic

Writesonic is a tool designed to help businesses create locally-focused content that converts. It offers a range of features to help businesses generate high-quality landing pages and product descriptions, including AI-powered content generation, A/B testing, and customizable templates.

writesonic homepage

Features

  • AI-powered content generation
  • High-converting landing pages
  • Craft epic descriptions for your products
  • Integrated with SurferSEO

Best for: Writesonic is an affordable AI-powered writing tool that offers ready-made templates, making it a great choice for businesses that need to generate content quickly and efficiently.

Pros:

  • Offers customizable templates for branding consistency
  • Easy to use and user-friendly interface
  • Improving new features

Cons:

  • Long form content can be unreadable at times. 
  • Copy can be inconsistent, with varying quality

Pricing:

Writesonic offers a range of pricing plans, starting from $29/month for the Starter plan, $59/month for the Professional plan, and $199/month for the Business plan.


SurferSEO

4 / 5

Optimize your website for local search and on-page SEO.

logo surferseo

SurferSEO is a comprehensive on-page optimization tool that helps businesses optimize their website for local search. It offers a range of features to help businesses improve their content relevance and website structure, including keyword research, content analysis, and website audit.

surferseo homepage

Features

  • Keyword research for local keywords
  • On-page content analysis and optimization
  • Website structure analysis and optimization
  • Competitor analysis
  • SERP analysis
  • Content editor

Best for: SurferSEO is a great tool for optimizing service or sales pages, as it provides insights and recommendations to improve on-page content and boost search engine rankings.

Pros:

  • New features are added from time to time
  • Provides detailed competitor content analysis
  • Proven results that really work

Cons:

  • Does not offer credit carry-forward if monthly credits are not used.
  • Long process to apply suggested terms to the content. 

Pricing:

SurferSEO offers a range of pricing plans, starting from $29/month for the Basic plan, $59/month for the Pro plan, and $199/month for the Business plan.


BrightLocal's Citation Builder

4 / 5

Build high-quality backlinks from local websites.

logo brightlocal

BrightLocal's Citation Builder is a tool designed to help businesses build high-quality backlinks from local websites, which can improve their search rankings and drive more traffic to their website. It offers a range of features to help businesses identify citation opportunities and build local links, including citation building, citation audit, and competitor analysis.

brightlocal homepage

Features

  • Citation building for local directories
  • Citation audit to identify inconsistencies
  • Competitor citation analysis
  • Local link building
  • Reputation management

Best for: BrightLocal is a great tool for fixing and correcting your local business listing when it's not accurate or has errors.

Pros:

  • Focuses specifically on local link building
  • Self service portal to see the progress of the citation outcome. 
  • Great and prompt support

Cons:

  • Citation report does not show whether your site's ranking has improved

Pricing:

BrightLocal's Citation Builder offers a range of pricing plans, starting from $2 per site for individual citation building.


Google Business Profile


Claim and optimize your GMB listing.

logo google my business

Google My Business is a free tool for businesses to manage their online presence on Google Search and Maps. It displays business information, such as address and hours, in the Google Local Pack and Maps, increasing visibility and traffic.

google business profile homepage

Features

  • Claim and verify your business listing
  • Manage and update business information
  • Respond to customer reviews
  • Post updates and promotions
  • View analytics on how customers interact with your business listing

Best for: Google My Business is a must-have tool for any local business that wants to increase their online visibility, especially for service-based businesses that rely on local customers.

Pros:

  • Free to use
  • Increases visibility in local search results
  • Provides valuable information to potential customers
  • Offers a range of features to manage your online presence

Cons:

  • Limited customization options
  • Can take time to set up and optimize
  • Some features are only available to certain types of businesses

Pricing:

Google My Business is a free tool offered by Google.


ReviewTrackers

4 / 5

Encourage and respond to customer reviews.

logo reviewtrackers

ReviewTrackers is a tool designed to help businesses encourage customer reviews and respond to them. It offers a range of features to help businesses manage their online reputation and improve their visibility in local search results, including review monitoring, review generation, and reputation management.

reviewtrackers homepage

Features

  • Review monitoring for multiple review sites
  • Reputation management
  • Social listening
  • Analytics and insights

Best for: ReviewTrackers is a great tool for businesses that want to build and maintain a great reputation, as it makes it easier to monitor and manage local business reviews.

Pros:

  • Daily updates on review performance.
  • Dashboard is very intuitive
  • Customer service is responsive.

Cons:

  • Only tracks reviews from specific sources, not all reviews.

Pricing:

ReviewTrackers pricing starts at $119 per location per month, with lower rates for tracking more locations.


technicalseo

4 / 5

Use local schema markup to improve visibility.

logo merkle

Technicalseo is a tool designed to help businesses use local schema markup, which can improve their search rankings and drive more traffic to their website. It offers a range of features to help businesses optimize their website for local search, including schema markup generation and testing.

technicalseo homepage

Features

  • Schema markup generation for local businesses
  • Schema markup testing and validation
  • SERP preview
  • Custom schema markup

Best for: TechnicalSEO is a great tool for manually generating schema markup when you don't have any plugins to help you.

Pros:

  • Free
  • Range of free tools

Cons:

  • Schema markup generator limits to 5 schema

Pricing:

Technicalseo is a free tool offered by Merkle. 


Accranker

4 / 5

Monitor local keyword performance and analyze search data.

logo accuranker

Accranker is a tool designed to help businesses monitor their local keyword performance. It offers a range of features to help businesses track their local search rankings, analyze their competition, and improve their online visibility.

accuranker homepage

Features

  • Local search rank tracking
  • Competitor analysis
  • SERP history
  • In-depth analysis

Best for: AccuRanker is a great tool for accurately tracking keyword movement and ranking changes.

Pros:

  • Instant and accurate on-demand updates
  • Fast intuitive dashboard
  • Allows you to create white label report

Cons:

  • Very expensive

Pricing:

Accranker starts from $129/month for 1000 keywords.


How to Choose the Right Local SEO Tool

When choosing the right local SEO tool, there are several factors to consider to ensure that it meets your business needs and budget. Here are the key factors to keep in mind:

Factors to consider:

Business needs: Consider what your business needs in terms of local SEO, such as citation building, review management, or local keyword tracking.

Budget: Determine how much you can afford to spend on a local SEO tool, as prices can vary widely depending on the features and capabilities offered.

Ease of use: Look for tools that are user-friendly and easy to navigate, especially if you have little to no experience with local SEO.

Customer support: Check if the tool offers reliable customer support, such as live chat or phone support, to help you troubleshoot any issues or questions you may have.

Reviews and recommendations: Research online reviews and recommendations from other businesses to get an idea of the tool's performance and effectiveness.


Choosing the right local SEO tool is key.

If you've used any of the tools we recommended, we'd love to hear about your experience.

Or, feel free to recommend other tools you've found helpful in the past. 

Let's share our knowledge and help each other out.


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