If you have stores in different places, optimizing your local SEO for multiple locations is key.
Let's break it down into simple steps to enhance your presence in local searches across different places:
Strategies for Local SEO Across Multiple Locations
Local SEO for multiple locations is the process of optimizing a website for multiple locations in order to improve its ranking in local search results.
These tips not only boost your website's local search rankings but also bring in more local customers, reaping the benefits of local SEO.
Identify Location-Specific Keywords
When it comes to keywords, think like your customers. Ask yourself,
"How would I search for this service or product in this location?"
Your keywords would likely include location-based terms, such as city names, neighborhoods, regional phrases or shopping mall.
The magic formula?
Your Offering + Location
Your offering refers to services, products, brands or terms describing the business.
For example,
Your Offering | Example |
|---|---|
Service | plumber Boston |
Product | smart speaker Takashimaya |
Brand | nike los angeles |
Terms describing business | fine dining san diego |
If you want to determine the popularity of keywords, use tools such as Semrush or Ahrefs to know the search volume and competition.
Another easy way is to look at your Google My Business (GMB) insights. It shows you which keywords that are already performing well. That's your confirmation of a solid keyword.
Create Location-Specific Content Pages
To make unique pages for each place, you can do it in two ways:
First, you can make a individual page for each location on your website. Another way is to make one page for all your spots.
Personally, I've found more success by making one page for one location.
Let's say you have six locations. Make six pages, and add important details to each page.
Here’s what you can include for each page:
When you naturally use local keywords in your content, your location page will rank easily. Once your page ranks, you stand a higher chance to appear in Google map pack too.
You can also use Rankmath to add a local business schema markup to your website. This helps Google see that your website is a local business and shows it more in local search results.
Optimize GMB Profiles for Individual Locations
Making each location stand out on Google is possible. Take a look at each GMB profile, making sure everything matches up.
It's important to have the right details and keep them the same for every location.
Want to make a real impact?
Expand Categories: Add more categories that fit what you do.
Use Shop Name with Location: Include your shop name with the location.
Show Off with Photos: Display unfiltered, real photos of each location. Google recommends using images with a resolution of 720 x 720 pixels.
Improve Business Description: Make your business description better by giving clear, honest info about what you offer, your history and mission. Focus on what's useful for customers to understand your business.
By doing these things, each location can shine on Google. It helps people find you more easily and makes your business look even better.
Use Online Reviews and Testimonials Strategically
Even if your website shows up well on search, people might not pick your business on Google My Business (GMB) if they see bad reviews.
It's a group effort. Get your team at each spot to step up their service.
Here's a simple plan:
By working together and encouraging positive feedback, your business can shine on GMB.
Remember, good reviews build trust and attract more customers.
Build Consistent Citations
A common issue is having the same address, but writing in different sequence.
Like this:
Make sure your business info, (like the name, address, phone number, and hours), is the same on places like Yelp and Yellow Pages.
It helps people find you online easily - it's like giving clear directions to people trying to find you online.
Also, try to get links from local websites, local news, and community groups.
Optimize for Mobile Users
Remember to see how your page appears on mobile. Since more people use phones than computers, make sure your website works well on mobiles. Also, make the pages load fast – consider that mobile users don't like waiting.
Here are a few things to check:
The whole idea is to keep it quick and mobile-friendly.
Track and Analyze Performance
Keep an eye on how your website is doing regularly.
Use the data you get to change up your local SEO plans.
Look at important numbers like
- 1Note the Current Position: First, see where your website shows up when people search for local things. Remember this position.
- 2Make the Change: Make the changes to improve your local SEO, like using better keywords or updating your content.
- 3Check for Changes Later: After about 1-2 weeks, look again at where your site shows up. Did it go up? Down? Staying the same? This helps you see if your changes are working.
Rinse and repeat.
Wrapping Up
Improving your local SEO is an ongoing process.
It's not just about rankings; it's about understanding your audience, adapting to their needs, and always making your online presence better. Local SEO tools can be really helpful in this journey.