Local SEO for Multiple Locations: Dominating the Digital Map Pack

by Cheefoo • Updated on 3 Jan, 2024

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local seo for multiple locations

If you have stores in different places, optimizing your local SEO for multiple locations is key.

Let's break it down into simple steps to enhance your presence in local searches across different places:

Strategies for Local SEO Across Multiple Locations

Local SEO for multiple locations is the process of optimizing a website for multiple locations in order to improve its ranking in local search results.

These tips not only boost your website's local search rankings but also bring in more local customers, reaping the benefits of local SEO.

Identify Location-Specific Keywords

When it comes to keywords, think like your customers. Ask yourself,

"How would I search for this service or product in this location?"

Your keywords would likely include location-based terms, such as city names, neighborhoods, regional phrases or shopping mall. 

The magic formula? 

Your Offering + Location

Your offering refers to services, products, brands or terms describing the business.

For example, 

Your Offering



plumber Boston


smart speaker Takashimaya


nike los angeles

Terms describing business

fine dining san diego

If you want to determine the popularity of keywords, use tools such as Semrush or Ahrefs to know the search volume and competition.

Another easy way is to look at your Google My Business (GMB) insights. It shows you which keywords that are already performing well. That's your confirmation of a solid keyword.

searches breakdown

Create Location-Specific Content Pages

To make unique pages for each place, you can do it in two ways:

First, you can make a individual page for each location on your website. Another way is to make one page for all your spots.

Personally, I've found more success by making one page for one location.

Let's say you have six locations. Make six pages, and add important details to each page.

Here’s what you can include for each page:

  • Map of your store and address.
  • Contact info, opening hours.
  • Nearby public transport details.
  • Share interesting details about the area or mall, such as its size, year of construction, uniqueness, and more.
  • Show off popular things you offer and list all your stores.
  • Share customer reviews, testimonials, and stories specific to each location.

When you naturally use local keywords in your content, your location page will rank easily. Once your page ranks, you stand a higher chance to appear in Google map pack too. 

create location specific content pages

You can also use Rankmath to add a local business schema markup to your website. This helps Google see that your website is a local business and shows it more in local search results.

Optimize GMB Profiles for Individual Locations

Making each location stand out on Google is possible. Take a look at each GMB profile, making sure everything matches up.

It's important to have the right details and keep them the same for every location.

Want to make a real impact?

Expand Categories: Add more categories that fit what you do.

gmb add another category

Use Shop Name with Location: Include your shop name with the location. 

gmb shop name location

Show Off with Photos: Display unfiltered, real photos of each location. Google recommends using images with a resolution of 720 x 720 pixels.

Improve Business Description: Make your business description better by giving clear, honest info about what you offer, your history and mission. Focus on what's useful for customers to understand your business.

By doing these things, each location can shine on Google. It helps people find you more easily and makes your business look even better.

Use Online Reviews and Testimonials Strategically

Even if your website shows up well on search, people might not pick your business on Google My Business (GMB) if they see bad reviews.

It's a group effort. Get your team at each spot to step up their service.

Here's a simple plan:

  • Level Up Service: Rally your team to provide even better service. Happy customers lead to positive reviews.
  • Use QR Codes: Make it easy for happy customers to leave reviews. QR codes can help speed up the process.
  • Be Genuine and Helpful: Go for extra mile with your service, and do it without any strings attached.
  • Ask Satisfied Customers: Ask and you shall receive. Say something like, "I'm wondering if you can help me do a review." It's really easy when your services are good and have build a rapport with the customer. 
  • Respond to All Reviews: Be quick and professional when responding to reviews, good or bad.
  • Handle Negative Feedback: If there's a problem, address it. Work towards fixing things and show you care.
  • Give Incentives (Optional): Consider offering a little something as a thank-you for customers who share their experiences. It could be a discount or a small perk.

By working together and encouraging positive feedback, your business can shine on GMB.

Remember, good reviews build trust and attract more customers. 

Build Consistent Citations

A common issue is having the same address, but writing in different sequence.  

Like this: 

address across directories

Make sure your business info, (like the name, address, phone number, and hours), is the same on places like Yelp and Yellow Pages.

It helps people find you online easily - it's like giving clear directions to people trying to find you online.

Also, try to get links from local websites, local news, and community groups.

Optimize for Mobile Users

Remember to see how your page appears on mobile. Since more people use phones than computers, make sure your website works well on mobiles. Also, make the pages load fast – consider that mobile users don't like waiting.

Here are a few things to check:

  • Responsive Design: Open your website on a mobile device and see if the layout adjusts well to different screen sizes.
  • Easy Navigation: Check if the navigation menu is easy to use on a small screen. Buttons and links should be easily tappable.
  • Readable Text: Ensure that the text is readable without zooming in. Font size and spacing should be comfortable for mobile users.
  • Quick Loading Time: Test the loading speed on mobile. Slow loading times can drive users away. Use tools like Google PageSpeed Insights to analyze and improve load times.
  • Image and Content Placement: Confirm that images and content are placed well, and there's no awkward cropping or overlapping on mobile screens. Make sure there is no horizontal scrolling.

The whole idea is to keep it quick and mobile-friendly.

Track and Analyze Performance

Keep an eye on how your website is doing regularly.

Use the data you get to change up your local SEO plans.

Look at important numbers like

  • how many people visit your site
  • how many of them do what you want (like buy something)
  • where your site shows up when people search for local things.
Here are three easy ways to keep track:
  1. 1
    Note the Current Position: First, see where your website shows up when people search for local things. Remember this position.
  2. 2
    Make the Change: Make the changes to improve your local SEO, like using better keywords or updating your content.
  3. 3
    Check for Changes Later: After about 1-2 weeks, look again at where your site shows up. Did it go up? Down? Staying the same? This helps you see if your changes are working.
impression difference

Rinse and repeat.

Wrapping Up

Improving your local SEO is an ongoing process.

It's not just about rankings; it's about understanding your audience, adapting to their needs, and always making your online presence better. Local SEO tools can be really helpful in this journey.

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